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SXSW
Less tell, more show: We brought Web3 to Austin.
what
When we got the opportunity to take over an entire building in Austin during SXSW, we figured we may as well go all-in. Everything's bigger in Texas, right?
how
We gave festival-goers a taste of blockchain’s potential by showcasing four brands in a garage-like experimental space. We made Block/Space the coolest spot at SXSW, complete with 3D NFT avatars, virtual sneakers, and a comic book shop.
why
Every year at SXSW, there are a lot of brands making a lot of lofty promises. We wanted to show festival-goers something real, and let them experience the power of Web3 first-hand. We knew they'd get it – they're creatives after all, just like us.
Become an interactive 3D avatar, try on virtual sneakers, decide the fate of a comic book hero and claim a piece of the Pantone Color of the Year. All at Block/Space SXSW.
ABOUT THE PARTNERSHIP
Since it started in 1987, SXSW has transformed from an indie music festival to a global showcase of the latest from the worlds of art, technology, and culture. It’s the kind of event we live for. As a digital marketing agency that specializes in Web3 and blockchain, we saw SXSW 2022 as an opportunity to engage a global community of creators and thought-leaders, and start a conversation with them about Web3 and the metaverse, on behalf of our client, Tezos.
the details
event planning
STRATEGIC ADVERTISING
INFLUENCER ACTIVATION
PARTNERSHIP MANAGEMENT
CONTENT STUDIO
CREATIVE & PRODUCTION
Web3 strategy & build
the stats
No items found.
ABOUT THE PARTNERSHIP
Since it started in 1987, SXSW has transformed from an indie music festival to a global showcase of the latest from the worlds of art, technology, and culture. It’s the kind of event we live for. As a digital marketing agency that specializes in Web3 and blockchain, we saw SXSW 2022 as an opportunity to engage a global community of creators and thought-leaders, and start a conversation with them about Web3 and the metaverse, on behalf of our client, Tezos.
the details
event planning
STRATEGIC ADVERTISING
INFLUENCER ACTIVATION
PARTNERSHIP MANAGEMENT
CONTENT STUDIO
CREATIVE & PRODUCTION
Web3 strategy & build
the stats
No items found.
We partnered with four unique brands to create Block/Space, an interactive exhibit designed to demonstrate the creative potential of Web3.
To cut through the noise at an event like SXSW, brands needed amazing interactive experiences to reach audiences. Enter: Block/Space.
In partnership with 'human avatar platform' BlueVishnu, we set up a booth at SXSW to transform festival-goers into interactive 3D avatars, available to take home as unique, collectible NFTs. Meanwhile, at the Flex experience, attendees scanned a QR code, and immersed themselves in an augmented reality ‘try on’ of one of Flex’s fantastical concept sneakers.
We also turned Pantone’s 2022 Color of the Year, Very Peri, into a captivating environment. Interactive monitors allowed attendees to color themselves Very Peri, and take home a collectible limited-edition NFT. For pop culture fans, gaming publisher InterPop invited visitors into a retro comic book store, where they were invited to scan a QR code on a comic, unlocking a free-read from the series. They also received a gift: a piece of unique cover art, to take home as an NFT.
Solidifying its place as the festival authority on Web3, Blokhaus curated and hosted Block/Talks, a speaker series which accompanied the exhibition experience, and saw leading industry thinkers discuss topics ranging from the potential of NFTs in art and culture, to the future of online media.
technology is a land of opportunity as long as you have an agency that can execute.