SXSW
Less tell, more show: We brought Web3 to Austin.
Become an interactive 3D avatar, try on virtual sneakers, decide the fate of a comic book hero and claim a piece of the Pantone Color of the Year. All at Block/Space SXSW.
- Event Planning
- Strategic Advertising
- Influencer Activation
- Partnership Management
- Content Studio
- Creative & Production
- Web3 Strategy & Execution
About the partnership
Since it started in 1987, SXSW has transformed from an indie music festival to a global showcase of the latest from the worlds of art, technology, and culture. It’s the kind of event we live for. As a digital marketing agency that specializes in Web3 and blockchain, we saw SXSW 2022 as an opportunity to engage a global community of creators and thought-leaders, and start a conversation with them about Web3 and the metaverse, on behalf of our client, Tezos.
The details
- Event Planning
- Strategic Advertising
- Influencer Activation
- Partnership Management
- Content Studio
- Creative & Production
- Web3 Strategy & Execution
BlueVishnu.
Flex.
InterPop.
Pantone.
We partnered with four unique brands to create Block/Space, an interactive exhibit designed to demonstrate the creative potential of Web3.
To cut through the noise at an event like SXSW, brands needed amazing interactive experiences to reach audiences. Enter: Block/Space.
In partnership with 'human avatar platform' BlueVishnu, we set up a booth at SXSW to transform festival-goers into interactive 3D avatars, available to take home as unique, collectible NFTs. Meanwhile, at the Flex experience, attendees scanned a QR code, and immersed themselves in an augmented reality ‘try on’ of one of Flex’s fantastical concept sneakers.
We also turned Pantone’s 2022 Color of the Year, Very Peri, into a captivating environment. Interactive monitors allowed attendees to color themselves Very Peri, and take home a collectible limited-edition NFT. For pop culture fans, gaming publisher InterPop invited visitors into a retro comic book store, where they were invited to scan a QR code on a comic, unlocking a free-read from the series. They also received a gift: a piece of unique cover art, to take home as an NFT.
Solidifying its place as the festival authority on Web3, Blokhaus curated and hosted Block/Talks, a speaker series which accompanied the exhibition experience, and saw leading industry thinkers discuss topics ranging from the potential of NFTs in art and culture, to the future of online media.
