Red Bull Racing
Bridging technology and sports: The team that’s always on.
Tezos x Red Bull Racing:
The team that’s always on.
- Strategic Partnerships
- Social Strategy
- Strategic Advertising
- Comms & PR
- Script Writing
- Creative & Production
About Red Bull Racing
The brand partnership between the Tezos blockchain and Formula One racing team Red Bull Racing made perfect sense. With a shared focus on innovation, cutting-edge technology, and speed, we knew that the two brands were a perfect fit for one another – we just had to find the right story to bring them together.
The details
- Strategic Partnerships
- Social Strategy
- Strategic Advertising
- Comms & PR
- Script Writing
- Creative & Production
Staying ahead of the curve: Navigating major sponsorships with strategic, audience-centric storytelling.
Blokhaus was brought in to help translate a complex tech brand’s value into a story that racing fans could relate to and rally behind. With just six hours to shoot with Formula 1 champion Max Verstappen, we crafted "The Team That's Always On" — a 60-second ad spot that portrayed the spirit of high-performance racing and constant optimization.
By framing the technology’s core promise around the familiar dynamics of a race team — pit crews, fast upgrades, unwavering support — we bridged the gap between the blockchain world and a mainstream sports audience. From creative development to production management across two continents, Blokhaus led the project end-to-end, demonstrating how strategic storytelling can unlock the full potential of major brand partnerships.
