Red Bull Racing
Tezos x Red Bull Racing:
The team that’s always on.
The brand partnership between our client Tezos and Formula One racing team Red Bull Racing made perfect sense. With a shared focus on innovation, cutting-edge technology and speed, we knew that the two brands were tailor-made for one another – we just had to find the right story to bring them together.
The brand partnership between our client Tezos and Formula One racing team Red Bull Racing made perfect sense. With a shared focus on innovation, cutting-edge technology and speed, we knew that the two brands were tailor-made for one another – we just had to find the right story to bring them together.
Staying ahead of the curve: Cutting-edge blockchain, meet championship-winning race team.
We had six hours to shoot with Formula 1 champion Max Verstappen, in support of Red Bull Racing’s high-profile partnership with advanced self-upgrading blockchain Tezos. To tell the story of a blockchain built to stay ahead of the curve, we framed the ad spot as a day in the life of a championship racing driver, supported by an expert pit crew that was prepped for whatever: supporting, optimizing and upgrading at every step – just like Tezos. The result was ‘The Team That's Always On’, a 60-second ad spot, pitched, developed and delivered entirely by the Blokhaus creative team, working in both the US and UK.
