“On October 3rd, he asked me what day it was.”

You know what day it is—it’s Mean Girls Day! And at Blokhaus, we couldn’t be more excited. It reminds us that fun cultural relevance belongs in our marketing strategies, no matter the client.

The Magic of October 3rd

Let’s take a quick stroll through history. October 3rd is packed with iconic moments: Thanksgiving day was designated by Abe Lincoln, The Office format rights were sold to NBC (cue Michael Scott’s eternal awkwardness), and let’s not forget the O.J. Simpson verdict that had the world on pause. And of course, Mean Girls cemented this date in pop culture history.

But what does all this have to do with marketing or Blokhaus? Well, just like the eclectic mix of events on this date, we’re all about combining what’s happening in the world with thoughtful execution. We love bringing a little culture into the mix to elevate our marketing work—because duh.

Pop Culture + Marketing = So Fetch

It’s not just about stunts and flash. Sure, we know how to throw an incredible event at Art Basel Miami Beach (inclusive of an afterparty event for the ages) or build an addictive fighter-style game onchain, but we also know how to align culture and community with a strategic approach and message that drives audience impact. It’s about more than just fun—it’s about staying authentic to what’s happening in the world.

Take our work with Solana—a perfect showcase of how Blokhaus takes cultural moments and turns them into authentic, action-driving strategies. This was no ordinary campaign. It was a global, multi-phase, community-first initiative that captured the spirit of what’s Only Possible on Solana—and we did it by meeting people where they were. Whether it was through vibrant out-of-home placements at global events or dynamic, digital touchpoints, this campaign celebrated Solana’s unique strengths of community and technology. We tapped into real conversations, turning Solana’s most passionate users into brand ambassadors, and wove those authentic voices into every facet of the campaign. By leaning into cultural relevance, we didn’t just spotlight the Solana community and success happening in the ecosystem; we sparked a global rallying cry that gave developers, creators, and users alike a reason to take action—and trust us, people talked about it. This wasn’t just marketing. It was a movement.

And when you really think about it, it makes sense, right? We all love it when we see a brand can drop a timely Mean Girls meme or a Michael Scott “that’s what she said,”– it just sticks with you. That’s because it’s not forced. It’s tapping into the culture we’re all part of. At Blokhaus, we do the same thing for our clients—creating thoughtful executions that feel fresh because they’re in sync with what’s going on out there, whether it’s a major cultural moment or a subtle wink to the past.

Supercharge your Marketing

So whether it’s October 3rd or any other day, Blokhaus is here to bring that perfect balance of cultural relevance and thoughtful execution to your marketing. We’ll keep things fresh, fun, and completely authentic—because staying in tune with what’s happening in the world is at the core of what we do.

Let’s create something amazing (and maybe, just maybe, we’ll wear pink while we do it, Wednesdays only).

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