Elastic House by ZKsync

From unknown to undeniable in just two days.

What

ZKsync needed to make a big splash at ETH Denver 2025—the first significant blockchain moment of the year. The Elastic Network had just been announced, and while the tech was ready, the brand wasn’t. No final messaging, no locked visual identity. However, the goal was clear: to own the conversation around zero-knowledge and demonstrate to the world what ZKsync is truly capable of.

How

We jumped in and built everything in motion. From crafting a working Elastic Network narrative to creating the first expression of the look and feel, to producing a two-day offsite experience that stood out at ETH Denver, we made sure ZKsync wasn’t just present… it was unforgettable.

Why

Because waiting for perfection would have meant missing the moment, we created momentum by embracing the brand-in-progress. We allowed ZKsync to present itself authentically, lead the zero-knowledge conversation, and establish its market position. In a space where speed and relevance matter, acting before everything is polished wasn’t a risk—it was the advantage.

Showing up in the space without a finished brand wasn’t a risk–it was our advantage. Letting us go big, bold and brave with the creative.

ZKsync turned to Blokhaus because they knew we would move fast, even without all the elements locked in. We translated their technical vision into a compelling movement, bringing creative, strategy, messaging, and experiential execution–The Elastic House_to life at a pivotal moment for the brand.
  • Strategic positioning
  • Creative & brand
  • Experience production
  • Thought leadership & programming
  • Ecosystem activation

We built the brand plane while it was taking off—and stuck the landing at ETH Denver.

When ZKsync came to Blokhaus, the technology was live, but the brand building was still in progress. No polished positioning. No locked visuals. But with no time to wait. 

ETH Denver 2025 was fast approaching—the first big blockchain moment of the year—and with the Elastic Network just launched, the world needed to hear the news.

We knew what had to be done: act fast, go bold, and build the momentum in real time.

We opened doors to the Elastic House.

It all started with a clear creative North Star: a working Elastic Network narrative that aligned the team fast and gave the vision focus. From there, we built the look and feel from scratch—no templates, just imagination.

Then came the Elastic House: a two-day takeover that felt less like a brand activation and more like a standalone event. We curated every detail—flow, stage moments, community touchpoints—to deliver a high-impact experience that didn’t just talk about the Elastic Network, but proved it was already in motion.

Over 2,000 attendees came through. Thought leadership hit hard. Ecosystem builders showed up and showed off. And the dapps? Spotlighted like a candy store—pure discovery, no pressure.

This wasn’t theory. It was alive. Elastic.

This activation wasn’t about waiting until things were perfect. It was about showing up with conviction, turning technical ambition into ecosystem impact. The result? ZKsync went from a work-in-progress to a must-watch and noted as one the most talked-about activations at ETH Denver.

TLDR: when speed meets clarity, and great ideas meet compelling execution, you don’t just launch. You lead.

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