Awakening the Machine

A deep dive into AI ethics: Watch leading experts discuss the risks, opportunities, and the future of artificial intelligence.

What

An episodic series of long-format interviews with some of the world’s key voices and leading experts on AI, diving deep into the risks and ethical considerations of AI. From curating thought-provoking questions to producing captivating, high-quality interviews, this film project helps shed light on the nature of intelligence while offering an engaging platform for discourse. The interviews were strategically distributed via organic and paid media to maximize their impact within both expert and mainstream audiences.

How

Leveraging key voices and AI specialists, we crafted a series of compelling conversations that resonate across both sides of the AI risk debate. The interviews were designed to capture the nuance of these expert opinions, produced in a way that focuses on the content with zero distractions. The episode release strategy was multi-pronged: a phased rollout through social media and niche AI communities, complemented by small bite-sized clips spotlighting sub-topics, all designed to encourage engagement and virality.

Why

We undertook this film project because we live and breathe technology, and we felt compelled to investigate the implications, both good and bad, of the emergence of AI. By capturing and amplifying the voices of trusted experts, the series aims to inform the public, policymakers, and tech leaders, ensuring the discourse on AI risks reaches diverse and impactful audiences.

Examining the forefront of AI innovation, this initiative created thought-provoking discourse on the future of artificial intelligence.

The release of six full-length interviews with leading AI experts emerged as a deliberate pivot to spark meaningful discourse on the risks and promise of artificial intelligence. This initiative was designed to foster debate among thought leaders, positioning their insights as a critical resource for shaping public understanding and policy discussions.

With a focus on clarity, credibility, and impact, we crafted a cohesive campaign to amplify these voices across diverse audiences. The interviews acted as a cornerstone for our strategy, enabling seamless integration across digital platforms, industry channels, and community-driven spaces. The result: educated awareness of AI and a marked contribution to a more informed global conversation on the future of AI.

  • AI
  • Interview
  • Analysis
  • Creative Direction
  • Production

Watch the interviews

Coming Soon

Coming Soon

Creating a Platform for Meaningful AI Discourse

How do you connect with experts, policymakers, and the public to address the pressing risks of AI? You meet them where critical conversations are already happening. The six-interview series was designed to cut through the noise and deliver unfiltered, expert-led insights that focus on the AI risk and potential today. It was a celebration of informed discourse, a reinvigoration of awareness around AI ethics, and one of the most in-depth film projects on this topic to date.

Our team devised the project’s approach, execution, production and launch, ensuring that it was true to the participants’ views and enlightened viewers with insights they may not get anywhere else. 

Solana

Strategic Partnerships

Galvanizing community and making it count. We grew Only Possible on Solana into a first-of-its-kind global campaign.

Technology is a land of opportunity as
long as you have an agency that can execute.
Let's start somethingLet's start somethingLet's start somethingLet's start something