Algorand

We helped Algorand lead a category - and created a mic drop moment for blockchain utility.

What

While others dabble in hype and vaporware, Algorand is unapologetically serious about real-world utility. They needed to re-enter the market with receipts. They needed a campaign that would mobilize their community and inspire a new generation of builders and developers to build onchain. 
 

How

Algorand can actually answer the question, what can a blockchain do? We helped Algorand dominate the category in an increasingly crowded and noisy market with a bold campaign—one that educates, entertains, and recruits top industry leaders, all while delivering a mic-drop moment for its web3 competitors through a cheeky URL. 
 

Why

Blockchain had hit a lull in public perception. In a landscape dominated by clunky tech, confusing narratives, and empty promises, Algorand needed to stand out—not just as another blockchain, but as the blockchain that actually delivers what others can only promise; and it does, so we helped it rise above the noise and showcase its impressive tech.
 

We captured the public’s attention by answering a simple question: Can a blockchain do that? Algorand can.

Algorand chose Blokhaus as its strategic partner to bring this ambitious campaign to life on a global stage. Leveraging Blokhaus’ expertise in blending culture, creativity, and web3 native tactics, we delivered a bold and disruptive campaign that shifted the narrative to what Algorand can do in the space.
 
  • Creative
  • Web3 Strategy
  • Strategic Planning
  • Messaging
  • Social

As the market shifted, Algorand led the conversation.

Across the globe, the web2 and web3 world was met with a captivating campaign, put simply.

To execute this campaign, we leveraged a strategic mix of channels to reach audiences and deliver a message that demystifies blockchain while showcasing Algorand’s strongest case studies. 

The campaign featured tailored messages to spotlight Algorand’s unique capabilities across supply chain traceability, decentralized identity, real-world asset tokenization, payments solutions and data integrity. 

The visual direction and tone for the campaign was inspired by collage, making Algorand appear fresh, contextual and inspired. The team used collage to build surreal worlds and scenarios made possible through building onchain. New audiences found the device approachable and intriguing and existing audiences felt it fit right at home in the world of web3. 

A tongue-in-cheek URL answering the question we’ve all been thinking (canablockchaindothat.com) and engaging case study narratives with Blokhaus-produced builder stories showed off the best of Algorand. We positioned the platform as the blockchain that finally delivers on its promise, inspiring curiosity and action across all targeted groups.

Paid social and programmatic advertising formed the backbone of the digital push, complemented by direct buys on audience-specific platforms and OOH to engage niche audiences. . Plus, we seeded a viral meme. Algorand Cans. Literally... Algorand cans that rallied teams to share their why Algorand in a contextual, web3 native way.

Awakening the Machine

AI

A deep dive into AI ethics: Watch leading experts discuss the risks, opportunities, and the future of artificial intelligence.

Technology is a land of opportunity as
long as you have an agency that can execute.
Let's start somethingLet's start somethingLet's start somethingLet's start something