When a leading Layer 1 blockchain needed a top-to-bottom rebrand, they came to us.
We helped bring Tezos into the mainstream through global events, grass-roots community engagement and supporting numerous global brand partnerships on behalf of the client.
Uh, how can we explain? An engagement spanning activations, advertising, product launches, community management, global event experiences, brand partnerships, and a whole lot more for the Layer 1 blockchain, Tezos.
We worked across disciplines to harness the potential of the entire Tezos ecosystem, amplify their talents and deliver marketing that represented a decentralized community. We focused on utility and creativity instead of empty hype and used every single department in our agency to do it.
Tezos needed to find its voice. We knew Tezos could become a brand that was just as familiar to art collectors and soccer fans as it was to crypto and blockchain experts. So Blokhaus got to work making it happen.
Blokhaus was hired by The Tezos Foundation for an engagement with the Layer 1 blockchain, Tezos and its ecosystem. Blokhaus overhauled, created and then maintained almost every significant piece of content, as well as cultivated community marketing initiatives for the duration of the partnership.
We transformed Tezos through industry-leading content, activations, and brand partnerships — spanning finance, gaming, art, and sports. As native community members, we took a holistic approach across every touchpoint and audience, creating a brand that resonated with developers and mainstream users alike while cutting through the noise with finely-tuned marketing strategies.
