Less tell, more show: We brought Web3 to Austin.
When we got the opportunity to take over an entire building in Austin during SXSW, we figured we may as well go all-in. Everything's bigger in Texas, right?
Since it started in 1987, SXSW has transformed from an indie music festival to a global showcase of the latest from the worlds of art, technology, and culture.
We gave festival-goers a taste of blockchain's potential by showcasing four brands in a garage-like experimental space. We made Block/Space the coolest spot at SXSW, complete with 3D NFT avatars, virtual sneakers, and a comic book shop.
Every year at SXSW, there are a lot of brands making a lot of lofty promises. We wanted to show festival-goers something real, and let them experience the power of Web3 first-hand. We knew they'd get it – they're creatives after all, just like us.
