We helped NEAR seize the AI narrative--and invited the world to fork the future.
NEAR knows the future of AI should be open, participatory, and user-owned. NEAR needed a campaign that broke through the noise and claimed share of voice as a leader in the AI conversation.
NEAR tapped Blokhaus to help amplify and position the protocol at the forefront of AI, privacy, and ownership. Together, we launched a global campaign built to educate, inspire, and mobilize. Our expertise in AI, web3, and brand narratives helped reinforce NEAR's rightful position as an authentic leader in the AI space.
The challenge? Technologists and consumers felt the cake was baked, how could NEAR AI stand in the way of business as usual? We borrowed a beloved phrase from those who have bucked the status quo and asked our audience to 'fork' the future that is being decided without them. Blokhaus set out to make "Fork That" more than a tagline. At the heart of the campaign was a critical message: the future of AI is being written without you--fork that.
Unsettling, Severance meets Wes Anderson cinematic storytelling is so not AI business as usual and was the perfect tool to garner attention in a loud competitive space. The scenarios we created got people thinking, and inspired them to go their own way with NEAR.
