Gojira Labs
We launched a gaming company with big ideas.
How do you appeal to gamers? A nod to the past, an eye on the future, and a next-level merch store.
- Brand Strategy
- Comms & PR
- Web Build
- Brand Design
- UX/UI Development
- Social
About Gojira Labs
With a stable of games already shaking up the blockchain gaming world, Gojira Labs is a studio making monsters happen. Their revolutionary tech, the animatronic NFT (aNFT), lets PFP owners bring their NFT to life. They’re already in use in several of their games built in-house, putting the player in control and delivering a play-for-fun blockchain gaming experience.
The details
- Brand Strategy
- Comms & PR
- Web Build
- Brand Design
- UX/UI Development
- Social
Through a huge PR push and a grassroots campaign on Discord, we introduced gamers to the aNFT – and the response was electric.
We kicked off our collaboration with Gojira Labs by diving deep into the world of gaming to understand the transformational opportunities aNFTs open up for gamers and game developers. And what better way to introduce this groundbreaking tech? We knew we needed to create some monsters. Gooji, the cutest little monster you’ll ever meet, Bored Apes, Tezzardz, DeGods and more came to life across the site and social.
We powered up Gojira Labs’ brand with an epic launch. We’re talking meme and PFP-inspired posts across social platforms, along with features and coverage from industry-leading gaming publishers. This strategy amplified the brand’s visibility, attracted new fans, and fostered a passionate community around Gojira Labs and their innovative aNFT technology.
