Three Blokhaus leaders spoke with Authority Magazine about Web3 marketing, the future of gaming, creative disruption, and what it takes to lead in blockchain.
Authority Magazine, a Medium publication that has profiled everyone from Venus Williams to Mark Cuban, recently featured three members of the Blokhaus leadership team in extended interviews. Here's a look at what each of them had to say.
Mark Soares, CMO & Founder — on the Future of Gaming
Mark's interview explored his background in marketing and his journey into Web3, which began in the mid-2010s. He discussed the founding of Blokhaus and the specific gap in the market it was created to fill — a marketing partner that could genuinely understand and communicate emerging technology without requiring clients to spend months educating them first.
A significant portion of the conversation focused on Web3 gaming. Mark's argument: the right approach is to bring games to NFTs, not NFTs to games. By gamifying the NFT itself — giving it utility, interactivity, entertainment value — you create something holders actually want, rather than an add-on that gamers rightly resent.
Carolyn Rogers, Director of Marketing — on Women in Blockchain
Carolyn spoke frankly about the challenges of working as a woman in a space dominated by a particular type of voice, and about the distance between the "crypto-bro" public perception of the industry and its actual potential. Her vision for blockchain's future is one where the technology recedes into the background — where meaningful applications come to the fore and the infrastructure becomes invisible infrastructure, the way the internet itself mostly is now.
Jenny Mauric, Creative Director — on Disrupting Web3
Jenny's interview covered her path from traditional agency work into the Web3 space, and why she believes "make it work" should be the guiding principle for every creative working with clients. She pushed back against the tendency toward "big lofty ideas" that produce unusable products, and made a case for creative as the single most powerful problem-solving tool available: there is almost nothing that good creative cannot solve, if the team is honest about what the problem actually is.
All three full-length interviews are available on the Authority Magazine website.
