Mark Soares, Carolyn Rogers, and Jenny Mauric have been making the rounds on marketing and Web3 podcasts. Here's what they covered.
The Blokhaus leadership team spans a wide range of backgrounds — events management, big tech, fine art, photography, traditional marketing — and they've been sharing that range of perspective across several podcast appearances in recent weeks. Here's a roundup.
CMO Chats — Mark Soares
Mark spoke with host Marcella Tortora about the specific challenges of marketing in the Web3 and emerging tech space, and walked through the agency's major client work since 2021. The conversation covered what it takes to open blockchain ecosystems to entirely new audiences — the technical, cultural, and creative dimensions of that challenge — and why the agencies that succeed in this space tend to be the ones that have genuinely done the work to understand the technology they're marketing.
The Creative Block — Jenny Mauric
Jenny's conversation with host Vince Gonzales traced her transition from traditional advertising into Web3, and the way that background shaped how she approaches creative in a technically complex space. She also talked about how art can make sense of new technology — how visual and conceptual creativity can translate abstract technical concepts into something audiences can actually connect with — and how generative AI is beginning to change the way creative teams work.
Web3 Growth Podcast — Carolyn Rogers & Jenny Mauric
Host Estefano Ramirez spoke with both Carolyn and Jenny about their paths into Web3, the role Blokhaus plays as an interface between technical development teams and end users, and what it takes to create memorable brand experiences in a space where community is everything. The conversation included a detailed discussion of Blokhaus's Webby award-winning activation at Art Basel Miami Beach in 2022.
Additional recent appearances include episodes on marketing strategy, blockchain's role in entrepreneurship, and the technical demands of "full-stack" marketing in emerging tech. Links to all episodes are available on our website.
