Tezos
When a leading Layer 1 blockchain needed a top-to-bottom rebrand, they came to us.
We helped bring Tezos into the mainstream through global events, grass-roots community engagement and supporting numerous global brand partnerships on behalf of the client.
- Product Marketing
- Web3 Product Build
- Brand Design
- Event Planning
- Social
- Influencer Activation
- Comms & PR
- Content Studio
- Creative & Production
- Community Management
About the partnership
Blokhaus was hired by The Tezos Foundation for an engagement with the Layer 1 blockchain, Tezos and its ecosystem. Blokhaus overhauled, created and then maintained almost every significant piece of content, as well as cultivated community marketing initiatives for the duration of the partnership.
The details
- Product Marketing
- Web3 Product Build
- Brand Design
- Event Planning
- Social
- Influencer Activation
- Comms & PR
- Content Studio
- Creative & Production
- Community Management
Every department, every team, Tezos.
Technologists, artists, gamers, media-pros, writers, coders, marketers, entrepreneurs and all kinds of devs: go.
How did we help transform the brand image of the layer 1 blockchain, Tezos? By creating industry-leading content and activations, among many things. With big-picture thinking and technical expertise, we charted a course through the noise and helped positioned Tezos for success.
We took a holistic approach, as native community members ourselves in the global Tezos community, evaluating all the different touch points and target audiences. We explored every industry Tezos interacts with, from finance to gaming, art, sports and beyond. With a keen understanding of the diverse user-base on Tezos, we were able to help create a brand attractive to developers and mainstream users. By being part of the community and coordinating efforts across the global ecosystem, we were able to activate impactful brand partnerships and finely-tuned marketing strategies to reach both broad and highly technical audiences.
We helped reinvigorate Tezos with a host of initiatives, including a redesign of the website, cutting-edge dApp development, a robust schedule of global events, and targeted media campaigns that ranged from traditional to experiential activations that helped bring the Tezos story to life. Throughout it all, our communications amplified the values of Tezos: decentralization, accessibility and innovation.
